Corporate Feed: What Weduka learned from social networks to apply to company communication?

We already know that effective internal communication plays a vital role in the success of any organization. In today’s fast-paced and interconnected business world, companies need efficient channels to facilitate communication between people. It is the backbone that fosters collaboration, alignment, and engagement, and this can support both productivity and people’s satisfaction.

There is no shortage of communication channels out there, synchronous, asynchronous, modern, old, it matters little, as long as they are effective. In this sense, we cannot overlook a solution that has gained undeniable prominence in recent years: the feed. Social networks are, if not the main, one of the main choices for people when they need to communicate something. With a few exceptions, probably everyone you know has posted or consumed some post on some social network, right? Do you realize how many posts you’ve made? How many messages have you sent or responded to? How many reactions or comments have you made? I bet you don’t! Now let’s make this a little more interesting: Who taught you how to do all this? Probably no one. It is precisely this that has, or should have, an incalculable value for organizations in the implementation of a platform for internal communication. Imagine not having to train anyone and having, from day one, an effective communication system, where people know how to use, post, react, comment, search, mention, share? This is what we are talking about. It is about taking conventions from outside to inside, it is about intelligence applied to your business, it is about respecting people’s choices and providing an environment capable of harnessing, within the company, what they already bring from outside. Does it seem important to you? If so, continue reading to the end. In this article, we will explore precisely this importance of having a feed platform in companies, delving a little into its definition, functionalities, benefits, and best practices for a successful implementation. By understanding the power of feed platforms, organizations can revolutionize internal communication and create a more connected and informed workforce. Let’s understand?

Why does a company need efficient internal communication?
In any company, internal communication plays a crucial role in fostering a cohesive and productive work environment. It ensures that people are well informed, aligned with purposes, and empowered to contribute their best. Effective internal communication promotes transparency, reduces misunderstandings, and builds trust. In the end, communication says a lot about the organizational culture.

Commonly faced challenges in internal communication:
Despite its importance, internal communication can be a challenge for many companies. It is not uncommon for organizational climate surveys to point to communication as one of the biggest offenders. Traditional methods such as emails or notice boards often result in information overload and can be easily lost in the confusion. In large organizations, geographical and departmental barriers can further hinder effectiveness, leading to departmentalization, delays, and reduced collaboration. The good news is that we can easily escape from this much more easily than a few years ago.

Understanding the feed platform: Definition and Functionality.

What is a corporate feed platform after all? Contrary to what many people think, a corporate feed is not a corporate social network, or at least it doesn’t have to be. In a work environment, it is not expected that people will post or comment on inappropriate or intimate topics, for example. So, the first important thing: it is necessary to get rid of the prejudice, if you have it, that a corporate feed is a company’s gossip center, okay? What people do with an available feed tool reflects the company’s culture. If you have or want to have a collaborative environment, where people can together build knowledge, explore and create new futures, you need the culture to be exactly this. It is not a platform that will change the way people already behave. That said, a corporate feed platform is a digital tool or software that serves as a hub for internal communication within a company. It aggregates information, announcements, updates, and discussions in a real-time feed format, similar to social media platforms. People can access and interact with the platform from their desktops or mobile devices, making it easily accessible throughout the organization. And believe me, they do this more and better than you can imagine! Based on the experience with the Weduka platform feed, we can dare say that it is much easier to viralize content, generate reach, and engagement in the corporate feed than in open social networks. Here distribution is managed, and we are talking about a platform available to people for many time during their working hours. In this sense, the Weduka feed has become an increasingly important ally in people’s learning, as in a very natural way they start to consume and interact with the most relevant content of their companies.

Main features and components of a feed platform:
It generally encompasses features such as news feeds, text feeds, feeds with images or videos, opening up the possibility of reaction or discussion. This allows people to stay updated with company announcements, share knowledge, collaborate on projects, and participate in meaningful conversations. The platform can also offer customization options, such as here at Weduka, where it is possible to work with various predefined groups, facilitating the distribution of a post. Another differentiator of our platform is the digital bridges that the feed makes between the different features of our system, where you can choose to boost a document that has received updates in your knowledge base, or a new training available, for example.

What benefits are typically found when we implement the feed in our clients?

– Improvement in the accessibility and reach of information: by centralizing communication in the feed, companies can ensure that important information reaches everyone, regardless of location or role. This eliminates the need to search through emails or rely on word-of-mouth updates, thus reducing communication gaps and improving overall accessibility to key information.

– Increase in engagement and satisfaction: the feed promotes a sense of community and involvement. It allows active participation in discussions, sharing ideas, and providing feedback. This level of engagement not only improves job satisfaction but also promotes a culture of continuous improvement and innovation within the organization. This seems to happen naturally, like magic!

– Improvement in collaboration and knowledge sharing: one of the main advantages of the feed is its ability to facilitate collaboration and knowledge sharing among teams. People can easily share news, documents, training, certificates, research, surveys, and even professional achievements, and seek opinions from colleagues or work together on projects, regardless of their physical location. This promotes a more collaborative and efficient work environment, where ideas and expertise can flow freely. And, it’s worth mentioning, innovation often happens when the idea beats hierarchy. The feed can be a strategic key to this.

If it is practically unnecessary to train anyone on how to interact in a feed, what are the best practices during implementation?

– Encouraging idea sharing and feedback: the feed provides a space to express opinions, share ideas, and provide feedback. This sentiment not only makes people feel valued but also allows the organization to leverage their collective wisdom, leading to better decision-making and problem-solving. Have you ever thought that often it is easier, faster, and more efficient to generate a survey in the feed than to try to figure out by yourself the best way to solve a problem? The power of synchronous communication is there on LinkedIn, Instagram, Facebook, and so many others… people ask for advice on how to remove a stain from a piece of clothing and are quickly supplied with collective knowledge. Transfer this power to your business and see a real revolution in how your team will start to build solutions collaboratively!

– Encouraging collaboration between teams: by breaking down barriers and allowing uninterrupted communication between teams, the feed encourages collaboration and knowledge exchange, enabling people from different areas or locations to connect, share experiences, and work together on projects. This exchange of ideas and skills can lead to new perspectives and improved results. Of course, if there are areas that need to keep secrets from each other, that’s okay. Set up your platform for that. Here at Weduka, managing who can post or who can access is uncomplicated. Governance is 100% in your control.

– Promoting transparency and visibility: the feed promotes transparency by providing a clear view of updates, initiatives, and goals across the company. This transparency cultivates trust, as people can see how their individual efforts contribute to the overall success of the organization. This also increases visibility, ensuring that good work is recognized and celebrated, promoting a positive and supportive environment. We always recommend that recognitions be published, whether it’s thanks for deliveries above expectations, promotions, or individual or team achievements, encouraging more people to seek their place in the sun as well.

So why wait? The platforms are within your reach, and Weduka is among the most modern, dynamic, and cost-effective in the market. Schedule a meeting with our team of experts and be amazed at everything we can do for your communication!

Sharing a case study, a real-life example of implementing a feed in a company: Revolutionizing internal communication with Weduka’s feed!

Company A (preserving name for ethical reasons), a leading global bank, implemented our feed solution to optimize its internal communication. By centralizing information and customizing content delivery, they saw a significant increase in engagement and collaboration among people. The platform became their main source of updates at all levels, transforming the way they work together. Right on the first post, impressions reached thousands of views, and comments were decisive in calibrating the communication process. The Company struggled with fragmented communication channels, part of the team with one channel, part with another, partners and outsourced each with their respective channels as well. It seems like a chaotic scenario, but it is absolutely common in the overwhelming majority of companies in the sector. By implementing the feed, they experienced a remarkable advancement in people’s engagement, which is no surprise, after all receiving relevant, timely information, and in an inclusive channel naturally generates spontaneous participation. A positive surprise was in the challenges they faced in recovering information, always complex and dependent on many variables. In this sense, the feed provided a search center for easy access to publications and updates, especially critical ones. With Weduka’s efficient search functionalities, people can find information in a matter of seconds, saving valuable time and reducing frustration.

We have a verdict: implementing a feed platform for internal communication can significantly improve how companies share information, collaborate, and engage their people. By centralizing communication channels and providing personalized content delivery, they can simplify information flow, improve knowledge sharing, and foster a culture of transparency and collaboration. We can foster prosperous communication, where ideas flourish and teams work together without noise, and towards common goals. So, if your question now is, “What is the best feed for my company?” or “What is the best corporate social network for my company?”, allow yourself to know our solution. If you want to know more, explore, test the Weduka platform, contact us! Our team of experts will be happy to listen to your business’s pains, share experiences, and, without any commercial commitment, make useful recommendations. See you! Bye!